Optimizing a dealership website to rank in search engines isn’t easy given the unique digital environment it competes in. Not only are there other dealerships targeting the same keywords as you including identical models and very similar services, but you also have the automaker’s website to compete with when trying to rank your vehicles.…
Google’s latest core update was deployed on May 4th, 2020 on a global scale. It can take weeks for a core update to fully roll out and show results, but already experts across the SEO world are calling this update significant. The Google 2020 May update is the second major rollout this year after the…
A recent study undertaken by NetMedia 360 highlighted significant differences in organic traffic over various time periods when a dealership implemented a comprehensive SEO and content strategy. Now we look at the impact of these strategies on a regional basis. To understand the impact of content on search rankings, NetMedia 360 analyzed organic traffic changes…
Like most businesses, you likely have both a mobile site and a desktop site. When it comes to choosing which platform to focus on for SEO first, Google says the mobile site should be the priority. Google’s John Mueller discussed the topic in a Google Webmaster Central hangout on May 1, 2020. The question about…